It was 8 years after company founder Nicholas Steele suffered a horrific accident that left him paralyzed from the neck down. Doctors told Nicholas he would never lead a normal life again, but he promised his son he would recover.

A portion of all proceeds goes to benefit 4 Paws for Ability, a nonprofit organization whose mission is to place quality service dogs with children with disabilities and veterans who have lost use of limbs or hearing; help with animal rescue, and educate the public regarding use of service dogs in public places.

So far they managed to place more than 1000 service dogs who were able to improve and change the life of children and veterans all over the country, suffering from different conditions, such as Alzheimer’s, Autism, Diabetes, FASD, hearing or mobility disabilities and many others.